Investigating the Influence of Work Conditions, Recognition, Monetary Incentives, and Job Security on Employee Motivation Among Non-Academic Staff in Higher Education Institutions.

Abstract

The higher education sector faces global challenges due to rapid technological advancements and increasing demands in today's world. Academic institutions must adapt and respond to these demands, similar to how business organizations do (Seonghee & Boryung, 2008; Hashim et al., 2019).