A Study On Business Analytics, Innovation And Firm Performance

Abstract

This paper presents a comprehensive study on the relationship between business 
analytics, innovation, and firm performance. Business analytics has gained significant attention in 
recent years as a powerful tool for extracting insights from vast amounts of data, enabling 
organizations to make informed decisions and gain a competitive advantage. Innovation, on the other 
hand, plays a crucial role in driving organizational growth and enhancing performance. This study 
aims to explore how the utilization of business analytics influences innovation capabilities and 
subsequently impacts firm performance. The research methodology involves a systematic review of 
existing literature, including academic articles, industry reports, and case studies, to gather relevant 
insights and findings. The study examines various dimensions of business analytics, such as data 
collection, data analysis techniques, and data-driven decision-making processes, to understand their 
impact on innovation within organizations. Furthermore, it investigates how innovation, fueled by 
business analytics, contributes to improving firm performance in terms of profitability, market share, 
and operational efficiency.
The findings of this study reveal a strong positive correlation between the utilization of business 
analytics and innovation capabilities. Organizations that effectively harness business analytics tools 
and techniques tend to exhibit higher levels of innovation, leading to enhanced firm performance. 
Moreover, the study identifies key factors and challenges associated with implementing business 
analytics and fostering a culture of innovation within organizations.