The Relation Between Brand Awareness and Repeat Purchases

Abstract

This research paper investigates the Relation between Brand Awareness and Repeat Purchases and explores the factors influencing brand awareness and its impact on consumer repeat purchase behavior. The study adopts a quantitative research approach, utilizing SPSS for data analysis. The research findings provide valuable insights into the positive and significant correlation between brand awareness and repeat purchase frequency, highlighting the importance of brand awareness in driving consumer loyalty and brand retention. The study contributes to the existing literature by emphasizing the need for further research into the psychological mechanisms influencing consumer decision-making in the context of brand awareness. The implications of the study emphasize the significance of effective brand awareness strategies for businesses aiming to enhance customer loyalty and long-term success in competitive markets.