Significance of Personal Branding in Enhancing Employability

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Prof. Ashima Mandar Deshpande, Prof. Anil Gopal Shinde, Prof. Prajakta Kedar Parasnis


The purpose of pursuing higher education is to secure employment. The hospitality sector is wide sector growing at very fast pace and thus holds immense potential for enormous job opportunities. The graduates are looking forward to take up a job and they inculcate the skills during their course. But with growing competition, it is necessary that the students should be able to create an impression over the employers and others in the outside world. This research undertakes the study which includes importance of Personal Branding and simultaneously explores awareness about the same amongst young graduates. The data was collected through a structured questionnaire which was floated through internet. The population selected for study was the hospitality students from Pune city. 105 responses were received through the Google forms. The findings reveal that building your brand is not a very familiar aspect with the students of hospitality management. They need to be made aware of the significance of the same. They also need to be trained with various techniques and tools which will help them in creating a brand for themselves. This will help them in their pursuit of searching for a job and also in their career progression.


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