Designing a Green Supply Chain Model (Case Study: Behnoor Safety Glass Production Company)

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Mohsen Kheirabadi, Adel Azar, Gholamreza Goudarzi


In the current competitive environment, an efficient and effective supply chain is considered a sustainable competitive advantage for companies that can guarantee the survival of companies and sustainable export of companies in the market. The product distribution from the origin point to the consumption point is one of the significant parts of the gross national product, which reveals how much wealth a country spends. In parallel with these growths in the economic environment, anxieties about environmental and social factors have caused countries to pay special attention to the green supply chain and reverse logistics to reduce the harmful environmental-social effects and reuse of consumed goods to save energy. In the current research, we have tried to design the goal planning model of green supply chain management, and considering the basic limitations that include market limitations, technical limitations, inventory, and government and institution policies, this process will be optimized. In this research, with a comprehensive review of the literature, green criteria in the selection of suppliers and distributors were extracted at three high, intermediate, and operational levels and then prioritized using network analysis techniques. The goal model designed in this research was solved using collecting information from the supply chain management team of the company “Behnoor Safety Glass” and the optimal answers were obtained. Via comparing the results obtained from solving the deterministic and fuzzy goal model with real data, it is possible to understand the efficiency of the model in reducing raw material consumption, carbon dioxide production, and transportation costs.


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