Examining How Advertising and Price Perception Influence Customer Choices

Abstract

This study looks at how ads and how people see prices affect the choices that customers make. Advertising is a big part of how people decide what to buy and what they like, and how people see prices can have a big effect on how they act. By knowing how these factors affect each other, businesses can make marketing plans that attract and keep customers. The study uses both quantitative analysis and qualitative insights, which is called a mixed-methods technique. First, a survey is given to a diverse group of customers to find out how they feel about advertising and how they see prices. The poll also asks customers about their choices, like what brands they like and what they buy. Quantitative analysis methods, such as correlation-regression analysis, are used to look at the links between advertising, how customers see prices, and the decisions they make. The results show how different advertising strategies (like emotional appeals and informational content) and how people think about prices (like perceived value and price fairness) affect buyer decisions. In addition to quantitative analysis, qualitative interviews are done with a subset of participants to learn more about the underlying motivations and opinions that drive customer choices. These interviews provide rich qualitative data that adds to the quantitative results and gives a fuller picture of the complex relationships between advertising, how customers see prices, and how they act. The study's results put light on how advertising affects customer choices and how the way people think about prices affects how people act. The results add to what is already known about marketing and can help businesses make better decisions about how to advertise and price their products. Overall, this study gives a thorough look at how ads and how customers see prices affect their choices. By knowing these factors, businesses can learn more about their target customers, improve their marketing, and become more competitive in the market as a whole.