Critical Review on Impact of Artificial Intelligence on Marketing

Abstract

Marketing strategies may benefit from AI's enhancements, and the technology can also be used to generate and distribute value to consumers in novel ways. For instance, by incorporating AI into programmatic advertising and social media marketing, a more complete picture of consumer behavior, predictive analytics, and deeper insights may be achieved. Biometrics, speech, and conversational user interfaces are just a few examples of the innovative new marketing techniques that may benefit both businesses and customers. All of these developments have the traits of hyper-personalization, cost-effectiveness, scalability, and in-depth comprehension.

Before AI is widely used, there are significant concerns that must be addressed, such as the possibility of it being used maliciously, the consequences on employment displacement, and the technology itself. The rapid development of AI in marketing over the last several years suggests that its widespread use is imminent. The long-term effects of widespread adoption are critical to think about since an AI-powered business requires different skill sets to succeed, affects the way marketers and brands function, and alters consumers' expectations.