Determinants of Online Buying Behaviour of Consumers with Special Reference to Vijayawada City

Abstract

The growth of the internet as a promotional tool throughout the years is something that has caught the attention of people all around the world. Although online shopping is more frequent outside of India, its popularity has grown in the country as the number of families with computers has increased and internet connection has become more ubiquitous. Its expansion in India's consumer market, a key one, is consistent with its expansion elsewhere. Almost every business nowadays has an online storefront where customers may purchase goods or services. Online purchasing occurs when a buyer makes a purchase from a seller directly over the internet (i.e., without the use of a middleman). That's a kind of online shopping! The term "business-to-consumer" (B2C) describes this interaction. B2B e-commerce refers to transactions conducted entirely online between businesses. E-shopping, often known as internet shopping or electronic retailing, is the newest fad in the Indian retail industry. Just as "e-banking" is shorthand for "Internet banking," "e-shopping" denotes purchases made using a computer.